Why you and your Organisation should make Web Bespoke part of your operations.

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Don’t get me wrong as a platform for communication I consider things like facebook and Linkedin as necessary evils for what is essentially cloud service market places but my preferences are always…

No adverts
No demands to have login prior to viewing site
As much annonymity for visitors as possible
Long form writing!!!!

I guess the thing that irks me the most is the light manipulation that occurs on these sites. They gently nudge you towards their wishes not your own. I must say as an exercise in communication I am much happier with this format where I have greater editorial control. (albeit a bit less traffic)

Its why I really love bespoke ( or as bespoke as possible ) if I could I would be designing my own operating systems.
Maybe one day.

Why?

2 words

Greater Understanding.

Leading to improvements in

1) Flexibility
2) Control
3) Ability to anticipate
4) Adaptibilty
5) Automate tasks ( Given time in certain cases I have been able to completely design out tasks )
6) Improved long term planning
7) Increased reliability
8) Faster response times
9) Reduce requirement for others time ( always something which is a complete premium )
10) Better timing
11) Massive coordination improvements ( yes why ask someone to tell you about something why not give them the ability to edit the information themselves – I can stay at home, kind of)
12) Improved motivation

It allows me to experiment which is when I learn the most and I think leads to the holy grail of increased productivty and reduced cost.

Want to increase the productivity of you and the people around you? Give them as much flexibility as possible and open up your design environment. I can’t see anything but advantages resulting from this both personally and for the organisation.

A good example of an organisation going bespoke with their web design …

http://www.theregister.co.uk

Details of their setup.

http://www.theregister.co.uk/about/company/website/

About Mark

Mark Brooks a forty something individual working and living in and around Edinburgh
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